According to Nielsen, the radio continues to be ‘the top reach vehicle’ for Hispanic adults
Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week.
Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to U.S. Census estimates. Radio reaches 96% of Hispanics in the U.S. weekly, more than any other demographic group, per Nielsen.
Our infographic shows some insights from Nielsen Report’s about the importance of radio to connect with the Hispanic Audience.
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