According to Nielsen, Hispanics have become Super Consumers. Their high usage and engagement with mobile devices cross-functionally provide an interesting opportunity for those in the mobile space. With a population that will account for more than half of the population growth in the U.S. by 2020 and nearly 85% of growth by 2060, their current $1.4 trillion spending power will grow even larger.
These Super Consumers provide an opportunity for marketers and advertisers working anywhere around the mobile world—whether it be devices, apps or carriers—to grab the attention of these highly engaged and highly valuable consumers.
Take a look at some insights about Hispanic behaviors in the telecom industry: