The company announced that the donation is intended to support clients’ social responsibility initiatives seeking to aid health workers and the Latino community during the crisis.
Miami, June 8th, 2020. Since the start of the Covid-19 outbreak, Prisa Brand Solutions and its own sites in the US and Latin America have been dedicated to keeping the Latino community informed and supporting clients in their advertising and digital strategies.
The Spanish group has recently donated more than $250K in advertising inventory to several brands in the US, which have shown their social commitment to health workers and the Latino community since the onset of the pandemic.
“Our 400+ journalists keep working tirelessly to provide the Latino community with accurate and verified information about Covid-19. We are the most trustworthy source they have to find out about what is happening in their home countries, where part of their families still live. Similarly, it is our responsibility to support our advertisers by means of our digital media solutions, so their social responsibility messages reach their audiences at this critical time”, said Jose Antonio Ortega, Prisa Brand Solutions CEO in the US.
Prisa is a global brand owning more than 50 sites and radio stations and an extended mobile network, which focus on creating high-quality content for Hispanic audiences around the world. For more than 10 years, Prisa Brand Solutions has been leading ComScore’s Hispanic Ad Focus ranking. Some of its owned sites, such as elpais.com and as.com top Spanish media lists with the largest number of unique monthly users worldwide.