Brands have a huge opportunity with Hispanic moms through online content.
Hispanic women over-index against non-Hispanic White women by consumption in content about lifestyle, entertainment, and news that are relevant to their heritage and culture
According to Nielsen, the explosive growth and influence of the relatively young U.S. Hispanic population has propelled Hispanic women to become the primary drivers of U.S. expansion and intercultural engagement.
As Nielsen reports, “Ties to culture and language remain paramount to Latinas in the U.S. Although 34% are foreign-born, 74% of Latinas over the age of five speak a language other than English at home, with 26% speaking solely English at home. Although at least 81% of U.S. Hispanic females speak English well, 95% of those who are foreign-born and 59% of those who are U.S.-born speak at least some Spanish at home.”
Connect your brand with the fastest-growing consumer base during 2021 Mother’s Day.
Here are some insights and ideas for your media campaigns: