According to Nielsen: Podcasts are expanding the audio landscape

Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to U.S. Census estimates. Radio reaches 96% of Hispanics in the U.S. weekly, more than any other […]

New Infographic: The New Mainstream is Multicultural

According to The Center for Multicultural Science, the non-Latino White population made up about 60% of the U.S. population. Conversely, by 2060, the multicultural segments are projected to make up the majority (56%) of the United States population. This infographic used some insights from The Center for Multicultural Science latest report which it’s premised is: […]

PRISA Brand Solutions: One-Stop Solution for U.S. Hispanic Market

Get to know more about PRISA Brand Solutions and our capabilities to connect and engage with U.S. Hispanic Audiences. We are a one-stop solution for your digital efforts, designed to convert customers into consumers. PRISA owns and operates more than 50 sites and radio stations to connect with U.S. Hispanic Audiences. Don’t forget that in-culture content […]

Infographic: Soccer (fútbol) consumption in Hispanics Americans

Soccer (fútbol) has long been a favorite sport among Hispanic fans. According to Nielsen: Sports viewership typically varies by race and ethnicity, and for soccer, U.S. Hispanic viewers accounted for the vast majority of viewership in 2018. In fact, Hispanics accounted for an overwhelming 68% of soccer’s viewership during the year, compared to about 12% […]

Is Spanish important for your multicultural marketing plan?

According to the U.S. Census data, the number of Spanish speakers in the country has been continuously growing since 1980, from an estimated 10 million to 15 million in 1990, 25 million in 2000, and 37 million in 2018, and it is estimated to reach up to 41 Million in the next 3 years. Simmons […]

Tips for Planning Hispanic Media Campaigns

According to Nielsen, the ability to maximize the return of advertising investment through the use of more media channels without increasing budget is critical in maximizing strategies to best serve the U.S. Hispanic Consumers. Take a look at some tips for more efficient planning for agencies and advertisers to connect with the Hispanic audience:

Hispanic Moms Insights for 2021 Mother’s Day

Brands have a huge opportunity with Hispanic moms through online content. Hispanic women over-index against non-Hispanic White women by consumption in content about lifestyle, entertainment, and news that are relevant to their heritage and culture According to Nielsen, the explosive growth and influence of the relatively young U.S. Hispanic population has propelled Hispanic women to […]

Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

Published by Adweek  There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing logic works […]

Prisa Brand Solutions: The Spanish-speaking publisher with the highest growth in the US

Press release: Prisa is the leading digital company in reaching Hispanic audiences in the US with its 50+ sites and its audience-expansion technology    Prisa is the Spanish-speaking digital media partner with the highest growth of unique users from January to November (279%) Prisa’s sites grew three times more than Univision and seven times more […]