Don’t miss the Opportunity to Invest in Latino Voter Engagement

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up […]

Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

Published by Adweek  This will resonate greatly with Hispanic audiences in particular By Ana López There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of […]

Prisa Brand Solutions USA to support World Central Kitchen’s labor

On World Food Day, the Spanish group becomes one of the main partners to spread the foundation’s message and its social projects.   Prisa Brand Solutions has announced that it will donate money and digital advertising services to World Central Kitchen, the organization founded and led by famous chef and philanthropist José Andrés. In addition […]

Prisa Brand Solutions USA apoya la labor de World Central Kitchen

En el Día Mundial de la Comida, el grupo español será uno de sus principales aliados para dar a conocer el mensaje de la fundación y sus proyectos sociales.   Prisa Brand Solutions anunció una donación económica y de servicios de publicidad digital a la organización World Central Kitchen, fundada y liderada por el famoso […]

How Hispanics Embrace U.S. Holidays?

Check out our latest calendar with the most relevant dates during the Winter Holidays for the U.S. Hispanic Audience. Don’t forget that educating the audience on your product and service prior to them making the list in their head is key to winning the Hispanic holiday shopper at checkout. Contact us to connect and engage […]

Tips for Planning Hispanic Media Campaigns

According to Nielsen, the ability to maximize the return of advertising investment through the use of more media channels without increasing budget is critical in maximizing strategies to best serve the U.S. Hispanic Consumers. Take a look at some tips for more efficient planning for agencies and advertisers to connect with the Hispanic audience: