Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

Published by Adweek  This will resonate greatly with Hispanic audiences in particular By Ana López There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of […]

Prisa Brand Solutions Announces Appointment of Two Senior Executives to Continue Lead Sales and Business Development in the United States

*Press release: Evelyn Adames and Edith Carranza will help drive growth of sales for Prisa Brand Solutions in the U.S. Hispanic market. Prisa Brand Solutions, the premier media group in Spanish-speaking markets, today announced the appointment of Evelyn Adames, based in New York, and Edith Carranza, based in Miami, to lead the company’s sales strategy […]

Hispanic female leaders in the digital content monetization industry

Published by: HispanicAd.com Alicia López (Webconsultas), Guiedani Nogueda López  (GINMedia), Denisse Caballero (Mobvious), Prisca Dumas (Summon Press) and Natalia Garza (Multimedios Digital) tell us about the challenges in the digital content industry. In the digital industry nowadays it’s really common to talk about content monetization. For the Merriam-Webster Dictionary to “Monetize” means “to coin into […]

Mobvious Media Announces Appointment of George Ruiz as Midwest Sales Director

George-Ruiz-Mobvious-Mobile-Advertising-US-Hispanics

Mobvious Media, the leading company in Hispanic Mobile Ad Solutions in the United States, today announced the appointment of George Ruiz to the position of Midwest Sales Director. In this position, Ruiz will help lead the Mobvious business in the Midwest region. Ruiz will report to Heidi Corn, Vice President of Sales. “George is a […]

Hispanic female leaders in the digital content monetization industry

Published by: HispanicAd Alicia López (Webconsultas), Guiedani Nogueda López  (GINMedia), Denisse Caballero (Mobvious), Prisca Dumas (Summon Press) and Natalia Garza (Multimedios Digital) tell us about the challenges in the digital content industry. In the digital industry nowadays it’s really common to talk about content monetization. For the Merriam-Webster Dictionary to “Monetize” means “to coin into […]

Mujeres líderes e hispanas en la industria de monetización de contenidos digitales

Publicado en: marketingdirecto.com Alicia López, Guiedani Nogueda López, Denisse Caballero, Prisca Dumas y Natalia Garza nos hablan sobre los retos en la industria de los contenidos digitales. En la industrial digital hoy en día es frecuente hablar de la monetización de contenidos. Para la Real Academia “Monetizar” significa “hacer moneda”, que en palabras más simples sería “hacer dinero”. […]

Isabel Rafferty de Mobvious: Las marcas necesitan crecer con la audiencia hispana

Published by Produ Media  Para la fundadora y CEO de Mobvious América, Isabel Rafferty, la marcas deben ir mucho más allá del idioma. “¿De qué se trata? ¿De que nuestras marcas hablen español o de que realmente les hablen a los corazones hispanos? Como anunciantes, debemos ser parte del mercado latino para comprenderlo realmente y […]