Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content
Published by Adweek There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing logic works […]
Multicultural Marketing: Respect, Diversity and Responsibility
Published on HispanicAd During these times of uncertainty, endless changes and news being generated and affecting us by the second, I am happy to read articles and publications where big brands announce new plans and optimization measures aimed at their advertising and digital marketing budgets. It is fascinating to see how the industry begins to […]
De los medios de comunicación y el reto de la confianza en tiempos de crisis
Publicado en Merca20. La crisis sanitaria derivada de la pandemia del coronavirus COVID-19 ha tenido innumerables efectos, uno de ellos es el hecho de que la información se ha multiplicado, la agenda diaria de los medios de comunicación ha estado dominada en gran medida para dar cobertura al tema. El contexto de la emergencia por el virus, […]
Un mensaje común de responsabilidad y esperanza
Ante el mayor desafío que como sociedad hemos vivido nunca, Prisa Brand Solutions y sus sitios propios e informativos en Estados Unidos y América Latina, se comprometen a seguir trabajando para mantener a la comunidad hispana informada. Nuestros más de 400 periodistas siguen trabajando sin descanso para brindar información veraz y contrastada sobre el Covid-19 […]
Almost 1.5 million people watched the #USWNT in the Pre-Olympic Game
The US women’s national soccer team qualified for Tokyo 2020, and almost 1.5 million watched as Vlatko Andoski’s crew pulled it off. Almost 1.5 million people watched as the US women’s national soccer team made their latest achievement –their ticket to Tokyo 2020 for the Summer Olympics, which came after defeating Mexico in semifinals with […]
Prisa Brand Solutions’ Growth Strategy Continues with the New Appointment of Robert Ruvalcaba as VP of Sales, West Coast
Robert Ruvalcaba will continue to drive the growth of sales for Prisa Brand Solutions in the U.S. Hispanic market. Prisa Brand Solutions, the leading media group in Spanish-speaking markets, today announced the appointment of Robert Ruvalcaba, as Vice President of Sales, based in California, to work on the company’s sales strategy and business development in […]
Prisa Brand Solutions’ Growth Strategy Continues with New Hires in Sales and Business Development in the United States
Ashley Perkins and Laura Saldivar will continue to drive sales growth for Prisa Brand Solutions in the U.S. Hispanic market. Prisa Brand Solutions, the largest global media group in Spain and in the U.S. to reach Hispanic audiences, today announced the appointments of Ashley Perkins as East Coast VP of Sales, and Laura Saldivar as […]
Prisa Brand Solutions Announces Appointment of Two Senior Executives to Continue Lead Sales and Business Development in the United States
*Press release: Evelyn Adames and Edith Carranza will help drive growth of sales for Prisa Brand Solutions in the U.S. Hispanic market. Prisa Brand Solutions, the premier media group in Spanish-speaking markets, today announced the appointment of Evelyn Adames, based in New York, and Edith Carranza, based in Miami, to lead the company’s sales strategy […]
Hispanic female leaders in the digital content monetization industry
Published by: HispanicAd.com Alicia López (Webconsultas), Guiedani Nogueda López (GINMedia), Denisse Caballero (Mobvious), Prisca Dumas (Summon Press) and Natalia Garza (Multimedios Digital) tell us about the challenges in the digital content industry. In the digital industry nowadays it’s really common to talk about content monetization. For the Merriam-Webster Dictionary to “Monetize” means “to coin into […]
Mobvious Media Announces Appointment of George Ruiz as Midwest Sales Director
Mobvious Media, the leading company in Hispanic Mobile Ad Solutions in the United States, today announced the appointment of George Ruiz to the position of Midwest Sales Director. In this position, Ruiz will help lead the Mobvious business in the Midwest region. Ruiz will report to Heidi Corn, Vice President of Sales. “George is a […]
