AS.com breaks its own record as the world’s leader in sports for Spanish speaking audiences
PRISA’s sports media reaches 133M monthly unique users AS.com has broken a new audience record in July: 133M unique users, according to internal data provided by Adobe Analytics, which represents an annual growth of 55%. This is a new milestone for PRISA Media’s sports sites as the world’s sports news leader in Spanish. AS.com hit […]
According to Nielsen: Podcasts are expanding the audio landscape
Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to U.S. Census estimates. Radio reaches 96% of Hispanics in the U.S. weekly, more than any other […]
New Infographic: The New Mainstream is Multicultural
According to The Center for Multicultural Science, the non-Latino White population made up about 60% of the U.S. population. Conversely, by 2060, the multicultural segments are projected to make up the majority (56%) of the United States population. This infographic used some insights from The Center for Multicultural Science latest report which it’s premised is: […]
Infographic: Soccer (fútbol) consumption in Hispanics Americans
Soccer (fútbol) has long been a favorite sport among Hispanic fans. According to Nielsen: Sports viewership typically varies by race and ethnicity, and for soccer, U.S. Hispanic viewers accounted for the vast majority of viewership in 2018. In fact, Hispanics accounted for an overwhelming 68% of soccer’s viewership during the year, compared to about 12% […]
The Media Consumption Habits of Hispanics in the U.S.
According to Nielsen, consumers are streaming even more content. The “Rona”—as the novel coronavirus (COVID-19) has been deemed by Black Twitter—has forced many of us indoors for extended periods of time. And that means more time with our TVs and connected devices, particularly with streaming services. Even before many stay at home measures were put in place […]
Latin America Travel Trends and the importance of the content
Focusing on Mexican, Brazilian and Argentinean travelers, a study made by Expedia explores the intricacies of these three unique markets. Travelers in these countries show distinct preferences, like a method of travel and where they travel as well as specific motivations and sources of influence for traveling as it relates to content, advertisers, and the […]
Beyond Copa Libertadores: The Power of Latino Sports Fans
New infographic: Beyond Copa Libertadores and the Power of Latino Sports Fans. Explore advertising opportunities with as.com, one of the top-ranked sports sites in Spanish in Latin America and U.S. Hispanic markets. Contact us now: email@example.com
Infographic: Hispanic Centennials – English or Spanish?
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The CMC 2019 Guide has new market data and insights on Hispanic Centennials, including statistics, digital habits, cultural nuances, purchase behavior, high-purchase categories, and favorite brands. Check out our new infographic with some […]
The Power of Radio with the Hispanic Audience
According to Nielsen, the radio continues to be ‘the top reach vehicle’ for Hispanic adults Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to […]
Infographic: Mobile is the key to connect with U.S. Hispanics
Learn about why mobile is the key to connect with the U.S. Hispanic Audience in our latest infographic. #Mobvious: We Know our Audience!