AS reached a new historic milestone in the U.S.
Throughout 2020, AS has experienced formidable audience growth in the US with a 26.8M users (846%) increase from January to June, climbing from 39th to second. During the months hit by the pandemic, AS users have increased in 511% (13.4M users), while the last 12 months (June 19 to June 20) have seen a 1,360% […]
For the Seventh Month In A Row, AS has ranked #1 for Sports sites in the US Hispanic market
AS USA reached a new historic milestone last June when it ranked second in ComScore’s Ranking, with 26.8M unique users just behind ESPN (50M). In May, AS surpassed CBS Sports (3rd with 26M), and takes the lead over big US media outlets such as NBC Sports (21M), Bleacher Report (20.2M) and 247 Sports (17.6M). Throughout […]
Multicultural Marketing: Respect, Diversity and Responsibility
Published on HispanicAd During these times of uncertainty, endless changes and news being generated and affecting us by the second, I am happy to read articles and publications where big brands announce new plans and optimization measures aimed at their advertising and digital marketing budgets. It is fascinating to see how the industry begins to […]
De los medios de comunicación y el reto de la confianza en tiempos de crisis
Publicado en Merca20. La crisis sanitaria derivada de la pandemia del coronavirus COVID-19 ha tenido innumerables efectos, uno de ellos es el hecho de que la información se ha multiplicado, la agenda diaria de los medios de comunicación ha estado dominada en gran medida para dar cobertura al tema. El contexto de la emergencia por el virus, […]
Prisa Brand Solutions Americas has donated $250K in advertising inventory to support advertiser’s social responsibility initiatives during Covid-19
Press Release The company announced that the donation is intended to support clients’ social responsibility initiatives seeking to aid health workers and the Latino community during the crisis. Miami, June 8th, 2020. Since the start of the Covid-19 outbreak, Prisa Brand Solutions and its own sites in the US and Latin America have been dedicated […]
Prisa Brand Solutions strengthens its reach across Spanish-language sports in the US and Latin America
Press Release The company ranks #1 in reaching Hispanic audiences and offers more than 50 owned media sites for advertisers. Prisa Brand Solutions sports content site AS (AS.com), which is owned and operated by the company in the US and Latin America, leads Spanish-language media outlets in the US as it breaks a new audience […]
A message of responsibility and hope
Faced with the greatest challenge that our society has ever experienced, Prisa Brand Solutions and its own and informative sites in the United States and Latin America, will continue working to keep the Hispanic community informed. More than 400 journalists keep working tirelessly to provide accurate and verified information about Covid-19 to the Hispanic community. […]
Un mensaje común de responsabilidad y esperanza
Ante el mayor desafío que como sociedad hemos vivido nunca, Prisa Brand Solutions y sus sitios propios e informativos en Estados Unidos y América Latina, se comprometen a seguir trabajando para mantener a la comunidad hispana informada. Nuestros más de 400 periodistas siguen trabajando sin descanso para brindar información veraz y contrastada sobre el Covid-19 […]
The importance of radio for the Hispanic Audience amid Covid-19
Havas Media Group Spain reports that radio has resurfaced in Spain as the most reliable and trustworthy information channel amid the crisis caused by the coronavirus outbreak. The media network, part of the Havas Group, has worked with Canal Sondeo to study the impact and consequences of COVID-19 on consumption habits and the media. These […]
Covid-19: Hispanic audiences need reliable information in Spanish
Prisa Brand Solutions is aware of the commitment required to communicate trustworthy and reliable information. Today, more than ever, we want to contribute with our help so Hispanic audiences are properly informed. We work with more than 300 journalists who are located where the news is generated to cover these challenging times. We walk away […]
