The importance of radio for the Hispanic Audience amid Covid-19
Havas Media Group Spain reports that radio has resurfaced in Spain as the most reliable and trustworthy information channel amid the crisis caused by the coronavirus outbreak. The media network, part of the Havas Group, has worked with Canal Sondeo to study the impact and consequences of COVID-19 on consumption habits and the media. These […]
Covid-19: Hispanic audiences need reliable information in Spanish
Prisa Brand Solutions is aware of the commitment required to communicate trustworthy and reliable information. Today, more than ever, we want to contribute with our help so Hispanic audiences are properly informed. We work with more than 300 journalists who are located where the news is generated to cover these challenging times. We walk away […]
Publishers and its Valuable First-Party Data
Nowadays, the quality of the data used to connect with audiences is more important than ever. It is essential to send an adequate and correct message, especially when you need to connect with such a specific audience as the Hispanic one. Learn more about the power of publishers’ data in our latest infographic!
Almost 1.5 million people watched the #USWNT in the Pre-Olympic Game
The US women’s national soccer team qualified for Tokyo 2020, and almost 1.5 million watched as Vlatko Andoski’s crew pulled it off. Almost 1.5 million people watched as the US women’s national soccer team made their latest achievement –their ticket to Tokyo 2020 for the Summer Olympics, which came after defeating Mexico in semifinals with […]
According to Nielsen: Podcasts are expanding the audio landscape
Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to U.S. Census estimates. Radio reaches 96% of Hispanics in the U.S. weekly, more than any other […]
Prisa Brand Solutions and Google introduce a solution that uses Prisa’s 1st Party Data to reach Hispanic audiences in the US
Press Release: On January 21st, José Antonio Ortega, CEO of Prisa Brand Solutions, introduced the company’s most recent solution for the US advertisers that need to connect more effectively with Hispanic audiences in partnership with Google The SEE (“Safety Engineer Environment”) Project stems from the need to ensure a safe digital content environment for brands […]
Infographic: Mobile Is The Key To Connect With U.S. Hispanics
Learn about why mobile is the key to connect with the U.S. Hispanic Audience in our latest infographic. #PrisaBrandSolutions: We Know our Audience!
Prisa Brand Solutions’ Growth Strategy Continues with the New Appointment of Robert Ruvalcaba as VP of Sales, West Coast
Robert Ruvalcaba will continue to drive the growth of sales for Prisa Brand Solutions in the U.S. Hispanic market. Prisa Brand Solutions, the leading media group in Spanish-speaking markets, today announced the appointment of Robert Ruvalcaba, as Vice President of Sales, based in California, to work on the company’s sales strategy and business development in […]
Don’t miss the Opportunity to Invest in Latino Voter Engagement
According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up […]
Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content
Published by Adweek By Ana López There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing […]
