AS.com breaks its own record as the world’s leader in sports for Spanish speaking audiences
PRISA’s sports media reaches 133M monthly unique users AS.com has broken a new audience record in July: 133M unique users, according to internal data provided by Adobe Analytics, which represents an annual growth of 55%. This is a new milestone for PRISA Media’s sports sites as the world’s sports news leader in Spanish. AS.com hit […]
6 Facts about U.S. Latinos for National Hispanic Heritage Month
Hispanic Heritage Month (from September 15th to October 15th) celebrates the important presence of Hispanics in the United States. During this important date, PRISA Brand Solutions offers media digital solutions in its owned and operated websites to help the brands and advertisers connect and engage with U.S. Hispanic Audiences. Take a look at these 6 facts […]
According to Nielsen: Podcasts are expanding the audio landscape
Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to U.S. Census estimates. Radio reaches 96% of Hispanics in the U.S. weekly, more than any other […]
Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content
Published by Adweek There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing logic works […]
Prisa Brand Solutions: The Spanish-speaking publisher with the highest growth in the US
Press release: Prisa is the leading digital company in reaching Hispanic audiences in the US with its 50+ sites and its audience-expansion technology Prisa is the Spanish-speaking digital media partner with the highest growth of unique users from January to November (279%) Prisa’s sites grew three times more than Univision and seven times more […]
2021 Super Bowl And Prisa Brand Solutions
We are weeks away from Super Bowl LIV, and the advertising campaigns should be ready to engage and connect with U.S. Hispanic audiences. It is a great opportunity to engage with the fastest-growing consumer base during one of the most important sports events of the year! Our team is ready for it. We have exclusive […]
El País fue premiado como el mejor proyecto de periodismo digital por los premios digital media LATAM
La serie de reportajes La frontera desconocida de América, realizada por periodistas de EL PAÍS en alianza con reporteros del periódico El Faro, de El Salvador, ha sido reconocida por los Premios Digital Media LATAM como Mejor Proyecto de Periodismo Digital. El trabajo consta de seis capítulos en los que los cronistas y fotorreporteros abarcan […]
Special Live Virtual Roundtable hosted by EL PAIS: The Empowerment of Latina Women
In recent years, the US has witnessed an unprecedented wave of women in public office with Latina candidates at the forefront. They have taken a prominent role in voicing the challenges facing the country. On November 3, a historic record will be established with at least 75 Latinas running for the House and the Senate. […]
How will shopping behavior be affected during this holiday season 2020?
According to our VP of Sales in the United States, Robert Ruvalcaba, “brands and retailers have been faced with many challenges this year. As they pivot their business model to curbside and in-store pickup, digital sales will dramatically increase to surpass the previous year“. Are you prepared for an early Holiday season? Connect your brand […]
AS reached a new historic milestone in the U.S.
Throughout 2020, AS has experienced formidable audience growth in the US with a 26.8M users (846%) increase from January to June, climbing from 39th to second. During the months hit by the pandemic, AS users have increased in 511% (13.4M users), while the last 12 months (June 19 to June 20) have seen a 1,360% […]
