Published by Adweek This will resonate greatly with Hispanic audiences in particular By Ana López There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of […]
Check out our latest calendar with the most relevant dates during the Winter Holidays for the U.S. Hispanic Audience. Don’t forget that educating the audience on your product and service prior to them making the list in their head is key to winning the Hispanic holiday shopper at checkout. Contact us to connect and engage […]
Focusing on Mexican, Brazilian and Argentinean travelers, a study made by Expedia explores the intricacies of these three unique markets. Travelers in these countries show distinct preferences, like a method of travel and where they travel as well as specific motivations and sources of influence for traveling as it relates to content, advertisers, and the […]
Nowadays, the quality of the data used to connect with audiences is more important than ever. It is essential to send an adequate and correct message, especially when you need to connect with such a specific audience as the Hispanic one. Learn more about the power of publishers’ data in our latest infographic!
It is a fact that Hispanics consume media in English and Spanish. Probably, if you’re only trying to connect with this audience in a single language, you are missing more opportunities to engage with the entire family, like the Abuela (grandmother). Don’t forget this: “Might a grandmother is paying for the trip and speaks one […]
New infographic: USWNT and why it is important to connect during this important event with the U.S. Hispanic fans. Fanaticism about women’s football is driven mainly by Hispanics: nearly three-fifths of respondents in a study described themselves as female soccer fans, a quarter unconditionally, compared with 39% of non-Hispanics. With the US national team just making […]
Prisa Brand Solutions’ Growth Continues in the United States as the #1 Hispanic Ad Focus Publisher Network
Press release: Prisa Brand Solutions announced that it was ranked #1 in Comscore’s Hispanic Ad Focus in May 2019 for the second month in a row. The company announced a new partnership with Google. Jorge Serrano, GroupM, Latam Head of Trading mentioned that “GroupM is fully committed with brand safety and high-quality content as the […]