How will shopping behavior be affected during this holiday season 2020?

According to our VP of Sales in the United States, Robert Ruvalcaba, “brands and retailers have been faced with many challenges this year. As they pivot their business model to curbside and in-store pickup, digital sales will dramatically increase to surpass the previous year“. Are you prepared for an early Holiday season? Connect your brand […]

AS reached a new historic milestone in the U.S.

Throughout 2020, AS has experienced formidable audience growth in the US with a 26.8M users (846%) increase from January to June, climbing from 39th to second. During the months hit by the pandemic, AS users have increased in 511% (13.4M users), while the last 12 months (June 19 to June 20) have seen a 1,360% […]

Multicultural Marketing: Respect, Diversity and Responsibility

Published on HispanicAd During these times of uncertainty, endless changes and news being generated and affecting us by the second, I am happy to read articles and publications where big brands announce new plans and optimization measures aimed at their advertising and digital marketing budgets. It is fascinating to see how the industry begins to […]

De los medios de comunicación y el reto de la confianza en tiempos de crisis

Publicado en Merca20. La crisis sanitaria derivada de la pandemia del coronavirus COVID-19 ha tenido innumerables efectos, uno de ellos es el hecho de que la información se ha multiplicado, la agenda diaria de los medios de comunicación ha estado dominada en gran medida para dar cobertura al tema. El contexto de la emergencia por el virus, […]

Prisa Brand Solutions Americas has donated $250K in advertising inventory to support advertiser’s social responsibility initiatives during Covid-19

Press Release The company announced that the donation is intended to support clients’ social responsibility initiatives seeking to aid health workers and the Latino community during the crisis. Miami, June 8th, 2020. Since the start of the Covid-19 outbreak, Prisa Brand Solutions and its own sites in the US and Latin America have been dedicated […]

A message of responsibility and hope

Faced with the greatest challenge that our society has ever experienced, Prisa Brand Solutions and its own and informative sites in the United States and Latin America, will continue working to keep the Hispanic community informed. More than 400 journalists keep working tirelessly to provide accurate and verified information about Covid-19 to the Hispanic community. […]