The importance of radio for the Hispanic Audience amid Covid-19

Havas Media Group Spain reports that radio has resurfaced in Spain as the most reliable and trustworthy information channel amid the crisis caused by the coronavirus outbreak. The media network, part of the Havas Group, has worked with Canal Sondeo to study the impact and consequences of COVID-19 on consumption habits and the media. These […]

Covid-19: Hispanic audiences need reliable information in Spanish

Prisa Brand Solutions is aware of the commitment required to communicate trustworthy and reliable information. Today, more than ever, we want to contribute with our help so Hispanic audiences are properly informed. We work with more than 300 journalists who are located where the news is generated to cover these challenging times. We walk away […]

Publishers and its Valuable First-Party Data

Nowadays, the quality of the data used to connect with audiences is more important than ever. It is essential to send an adequate and correct message, especially when you need to connect with such a specific audience as the Hispanic one. Learn more about the power of publishers’ data in our latest infographic!  

Almost 1.5 million people watched the #USWNT in the Pre-Olympic Game

The US women’s national soccer team qualified for Tokyo 2020, and almost 1.5 million watched as Vlatko Andoski’s crew pulled it off. Almost 1.5 million people watched as the US women’s national soccer team made their latest achievement –their ticket to Tokyo 2020 for the Summer Olympics, which came after defeating Mexico in semifinals with […]

According to Nielsen: Podcasts are expanding the audio landscape

Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to U.S. Census estimates. Radio reaches 96% of Hispanics in the U.S. weekly, more than any other […]

Prisa Brand Solutions and Google introduce a solution that uses Prisa’s 1st Party Data to reach Hispanic audiences in the US

Press Release:  On January 21st, José Antonio Ortega, CEO of Prisa Brand Solutions, introduced the company’s most recent solution for the US advertisers that need to connect more effectively with Hispanic audiences in partnership with Google The SEE (“Safety Engineer Environment”) Project stems from the need to ensure a safe digital content environment for brands […]

Don’t miss the Opportunity to Invest in Latino Voter Engagement

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up […]

Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

Published by Adweek  By Ana López There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing […]