During the “New Normal” Sports Audiences Quickly Become Gamers
Gaming, along with digital streaming, premium news, grocery e-commerce and online self-education, has been one of the areas that have seen an uptick in consumption over the past two months. Why? Because contrary to what parents around the world might think, games are not “a waste of time.” According to AdExchanger’s article, gamers include everyone […]
Is Spanish important for your multicultural marketing plan?
According to the U.S. Census data, the number of Spanish speakers in the country has been continuously growing since 1980, from an estimated 10 million to 15 million in 1990, 25 million in 2000, and 37 million in 2018, and it is estimated to reach up to 41 Million in the next 3 years. Simmons […]
Prisa Brand Solutions: The Spanish-speaking publisher with the highest growth in the US
Press release: Prisa is the leading digital company in reaching Hispanic audiences in the US with its 50+ sites and its audience-expansion technology Prisa is the Spanish-speaking digital media partner with the highest growth of unique users from January to November (279%) Prisa’s sites grew three times more than Univision and seven times more […]
We are hiring a talented Sales Director in New York!
We are seeking an Account Executive/Sales Director based in New York to cover major agencies and clients in the US Hispanics market. The candidate must have at least 3-5 years of experience in media, programmatic, and custom content sales, developing marketing partnerships, and calling on ad agencies and potential client direct customers. A strong background in understanding […]
El País fue premiado como el mejor proyecto de periodismo digital por los premios digital media LATAM
La serie de reportajes La frontera desconocida de América, realizada por periodistas de EL PAÍS en alianza con reporteros del periódico El Faro, de El Salvador, ha sido reconocida por los Premios Digital Media LATAM como Mejor Proyecto de Periodismo Digital. El trabajo consta de seis capítulos en los que los cronistas y fotorreporteros abarcan […]
Special Live Virtual Roundtable hosted by EL PAIS: The Empowerment of Latina Women
In recent years, the US has witnessed an unprecedented wave of women in public office with Latina candidates at the forefront. They have taken a prominent role in voicing the challenges facing the country. On November 3, a historic record will be established with at least 75 Latinas running for the House and the Senate. […]
Share of time spent listening to audio at home in the u.s. increases 44% during covid-19 disruption
Published by Edison Research. Edison released several data points for the audio industry to consider since the data provides insight into U.S. listener behavior during COVID-19 restrictions. Listening moved to the home; share increased by 44% Edison Research measures the location of all listening, and the table below shows the share of time spent with audio by location. Findings show that while total […]
Prisa Brand Solutions Americas has donated $250K in advertising inventory to support advertiser’s social responsibility initiatives during Covid-19
Press Release The company announced that the donation is intended to support clients’ social responsibility initiatives seeking to aid health workers and the Latino community during the crisis. Miami, June 8th, 2020. Since the start of the Covid-19 outbreak, Prisa Brand Solutions and its own sites in the US and Latin America have been dedicated […]
Prisa Brand Solutions strengthens its reach across Spanish-language sports in the US and Latin America
Press Release The company ranks #1 in reaching Hispanic audiences and offers more than 50 owned media sites for advertisers. Prisa Brand Solutions sports content site AS (AS.com), which is owned and operated by the company in the US and Latin America, leads Spanish-language media outlets in the US as it breaks a new audience […]
A message of responsibility and hope
Faced with the greatest challenge that our society has ever experienced, Prisa Brand Solutions and its own and informative sites in the United States and Latin America, will continue working to keep the Hispanic community informed. More than 400 journalists keep working tirelessly to provide accurate and verified information about Covid-19 to the Hispanic community. […]
