El País fue premiado como el mejor proyecto de periodismo digital por los premios digital media LATAM
La serie de reportajes La frontera desconocida de América, realizada por periodistas de EL PAÍS en alianza con reporteros del periódico El Faro, de El Salvador, ha sido reconocida por los Premios Digital Media LATAM como Mejor Proyecto de Periodismo Digital. El trabajo consta de seis capítulos en los que los cronistas y fotorreporteros abarcan […]
Special Live Virtual Roundtable hosted by EL PAIS: The Empowerment of Latina Women
In recent years, the US has witnessed an unprecedented wave of women in public office with Latina candidates at the forefront. They have taken a prominent role in voicing the challenges facing the country. On November 3, a historic record will be established with at least 75 Latinas running for the House and the Senate. […]
AS reached a new historic milestone in the U.S.
Throughout 2020, AS has experienced formidable audience growth in the US with a 26.8M users (846%) increase from January to June, climbing from 39th to second. During the months hit by the pandemic, AS users have increased in 511% (13.4M users), while the last 12 months (June 19 to June 20) have seen a 1,360% […]
For the Seventh Month In A Row, AS has ranked #1 for Sports sites in the US Hispanic market
AS USA reached a new historic milestone last June when it ranked second in ComScore’s Ranking, with 26.8M unique users just behind ESPN (50M). In May, AS surpassed CBS Sports (3rd with 26M), and takes the lead over big US media outlets such as NBC Sports (21M), Bleacher Report (20.2M) and 247 Sports (17.6M). Throughout […]
The Media Consumption Habits of Hispanics in the U.S.
According to Nielsen, consumers are streaming even more content. The “Rona”—as the novel coronavirus (COVID-19) has been deemed by Black Twitter—has forced many of us indoors for extended periods of time. And that means more time with our TVs and connected devices, particularly with streaming services. Even before many stay at home measures were put in place […]
Multicultural Marketing: Respect, Diversity and Responsibility
Published on HispanicAd During these times of uncertainty, endless changes and news being generated and affecting us by the second, I am happy to read articles and publications where big brands announce new plans and optimization measures aimed at their advertising and digital marketing budgets. It is fascinating to see how the industry begins to […]
Prisa Brand Solutions Americas has donated $250K in advertising inventory to support advertiser’s social responsibility initiatives during Covid-19
Press Release The company announced that the donation is intended to support clients’ social responsibility initiatives seeking to aid health workers and the Latino community during the crisis. Miami, June 8th, 2020. Since the start of the Covid-19 outbreak, Prisa Brand Solutions and its own sites in the US and Latin America have been dedicated […]
During the “New Normal” Sports Audiences Quickly Become Gamers
Gaming, along with digital streaming, premium news, grocery e-commerce and online self-education, has been one of the areas that have seen an uptick in consumption over the past two months. Why? Because contrary to what parents around the world might think, games are not “a waste of time.” According to AdExchanger’s article, gamers include everyone […]
Prisa Brand Solutions strengthens its reach across Spanish-language sports in the US and Latin America
Press Release The company ranks #1 in reaching Hispanic audiences and offers more than 50 owned media sites for advertisers. Prisa Brand Solutions sports content site AS (AS.com), which is owned and operated by the company in the US and Latin America, leads Spanish-language media outlets in the US as it breaks a new audience […]
A message of responsibility and hope
Faced with the greatest challenge that our society has ever experienced, Prisa Brand Solutions and its own and informative sites in the United States and Latin America, will continue working to keep the Hispanic community informed. More than 400 journalists keep working tirelessly to provide accurate and verified information about Covid-19 to the Hispanic community. […]
