Olympic Games 2020 and Hispanics: Some reasons why this event is important for your brand!
According to Team USA, Hispanic athletes had a major impact for team USA in Rio. The U.S. Census Bureau estimates that 56.6 million Americans — or 17.6 percent of the nation’s population — were of Hispanic descent as of July 2015, and that number is growing. Since 1989, the United States has celebrated National Hispanic […]
Hispanic sports fans demonstrate greater recall of brands associated with high profile sports events
According to a study by Turnkey Intelligence and Telemundo Deportes, the Super Bowl is the most highly regarded sporting event among the U.S. Hispanic population. Traditional American sports, football, baseball, round out the four most popular sports among Hispanics. Soccer is easily the favorite sport of Hispanics-more than six times the ratio of Non-Hispanics. Brands […]
Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content
Published by Adweek This will resonate greatly with Hispanic audiences in particular By Ana López There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of […]
Exclusive Digital Solutions: Super Bowl 2020 and Prisa Brand Solutions
Jennifer Lopez and Shakira will headline the 2020 Super Bowl halftime show, Pepsi confirmed on Thursday, September 26. “Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl,” Lopez said in a statement provided by Pepsi, who sponsors the show every year. “And now it’s […]
How Hispanics Embrace U.S. Holidays?
Check out our latest calendar with the most relevant dates during the Winter Holidays for the U.S. Hispanic Audience. Don’t forget that educating the audience on your product and service prior to them making the list in their head is key to winning the Hispanic holiday shopper at checkout. Contact us to connect and engage […]
Tips for Planning Hispanic Media Campaigns
According to Nielsen, the ability to maximize the return of advertising investment through the use of more media channels without increasing budget is critical in maximizing strategies to best serve the U.S. Hispanic Consumers. Take a look at some tips for more efficient planning for agencies and advertisers to connect with the Hispanic audience:
Latin America Travel Trends and the importance of the content
Focusing on Mexican, Brazilian and Argentinean travelers, a study made by Expedia explores the intricacies of these three unique markets. Travelers in these countries show distinct preferences, like a method of travel and where they travel as well as specific motivations and sources of influence for traveling as it relates to content, advertisers, and the […]
Publishers and its Valuable First-Party Data
Nowadays, the quality of the data used to connect with audiences is more important than ever. It is essential to send an adequate and correct message, especially when you need to connect with such a specific audience as the Hispanic one. Learn more about the power of publishers’ data in our latest infographic!
Save the Date: Hispanic Heritage Month
Hispanic Heritage Month (from September 15th to October 15th) celebrates the long and important presence of Hispanics in the United States. During this important date, Prisa Brand Solutions offers media digital solutions in its owned and operated websites to help the brands and advertisers to connect and engage with the U.S. Hispanic Audience. Take a […]
Some facts about the hispanic travel market
It is a fact that Hispanics consume media in English and Spanish. Probably, if you’re only trying to connect with this audience in a single language, you are missing more opportunities to engage with the entire family, like the Abuela (grandmother). Don’t forget this: “Might a grandmother is paying for the trip and speaks one […]
