Almost 1.5 million people watched the #USWNT in the Pre-Olympic Game

The US women’s national soccer team qualified for Tokyo 2020, and almost 1.5 million watched as Vlatko Andoski’s crew pulled it off. Almost 1.5 million people watched as the US women’s national soccer team made their latest achievement –their ticket to Tokyo 2020 for the Summer Olympics, which came after defeating Mexico in semifinals with […]

Hispanics and Valentine’s Day: ready to celebrate!

Any date is perfect to celebrate love and friendship. Valentine’s Day is now a global celebration with ever more enthusiasts in different countries. Fun fact: in Colombia, Shakira and Sofía Vergara’s birthplace, this celebration is more important and salient in September, and it is called Día del Amor y la Amistad in Spanish, and literally […]

According to Nielsen: Podcasts are expanding the audio landscape

Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to U.S. Census estimates. Radio reaches 96% of Hispanics in the U.S. weekly, more than any other […]

Don’t miss the Opportunity to Invest in Latino Voter Engagement

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up […]

Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

Published by Adweek  By Ana López There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing […]

Exclusive Digital Solutions: Super Bowl 2020 and Prisa Brand Solutions

Jennifer Lopez and Shakira will headline the 2020 Super Bowl halftime show, Pepsi confirmed on Thursday, September 26. “Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl,” Lopez said in a statement provided by Pepsi, who sponsors the show every year. “And now it’s […]

How Hispanics Embrace U.S. Holidays?

Check out our latest calendar with the most relevant dates during the Winter Holidays for the U.S. Hispanic Audience. Don’t forget that educating the audience on your product and service prior to them making the list in their head is key to winning the Hispanic holiday shopper at checkout. Contact us to connect and engage […]