AS reached a new historic milestone in the U.S.

Throughout 2020, AS has experienced formidable audience growth in the US with a 26.8M users (846%) increase from January to June, climbing from 39th to second. During the months hit by the pandemic, AS users have increased in 511% (13.4M users), while the last 12 months (June 19 to June 20) have seen a 1,360% […]

Multicultural Marketing: Respect, Diversity and Responsibility

Published on HispanicAd During these times of uncertainty, endless changes and news being generated and affecting us by the second, I am happy to read articles and publications where big brands announce new plans and optimization measures aimed at their advertising and digital marketing budgets. It is fascinating to see how the industry begins to […]

Share of time spent listening to audio at home in the u.s. increases 44% during covid-19 disruption

Published by Edison Research. Edison released several data points for the audio industry to consider since the data provides insight into U.S. listener behavior during COVID-19 restrictions.  Listening moved to the home; share increased by 44% Edison Research measures the location of all listening, and the table below shows the share of time spent with audio by location. Findings show that while total […]

During the “New Normal” Sports Audiences Quickly Become Gamers

Gaming, along with digital streaming, premium news, grocery e-commerce and online self-education, has been one of the areas that have seen an uptick in consumption over the past two months. Why? Because contrary to what parents around the world might think, games are not “a waste of time.” According to AdExchanger’s article, gamers include everyone […]

Gaming and live streaming rise globally amid COVID-19 crisis

According to The Hollywood Reporter, US telecom firm Verizon found that online gaming has increased by 75% during peak hours in North America, while streaming is up 12%; overall web traffic is up nearly 20% but social media usage has remained flat. “As we see more and more individuals work from home and students engage in […]

A message of responsibility and hope

Faced with the greatest challenge that our society has ever experienced, Prisa Brand Solutions and its own and informative sites in the United States and Latin America, will continue working to keep the Hispanic community informed. More than 400 journalists keep working tirelessly to provide accurate and verified information about Covid-19 to the Hispanic community. […]

The importance of radio for the Hispanic Audience amid Covid-19

Havas Media Group Spain reports that radio has resurfaced in Spain as the most reliable and trustworthy information channel amid the crisis caused by the coronavirus outbreak. The media network, part of the Havas Group, has worked with Canal Sondeo to study the impact and consequences of COVID-19 on consumption habits and the media. These […]

Covid-19: Hispanic audiences need reliable information in Spanish

Prisa Brand Solutions is aware of the commitment required to communicate trustworthy and reliable information. Today, more than ever, we want to contribute with our help so Hispanic audiences are properly informed. We work with more than 300 journalists who are located where the news is generated to cover these challenging times. We walk away […]