The importance of radio for the Hispanic Audience amid Covid-19

Havas Media Group Spain reports that radio has resurfaced in Spain as the most reliable and trustworthy information channel amid the crisis caused by the coronavirus outbreak. The media network, part of the Havas Group, has worked with Canal Sondeo to study the impact and consequences of COVID-19 on consumption habits and the media. These […]

Covid-19: Hispanic audiences need reliable information in Spanish

Prisa Brand Solutions is aware of the commitment required to communicate trustworthy and reliable information. Today, more than ever, we want to contribute with our help so Hispanic audiences are properly informed. We work with more than 300 journalists who are located where the news is generated to cover these challenging times. We walk away […]

According to Nielsen: Podcasts are expanding the audio landscape

Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to U.S. Census estimates. Radio reaches 96% of Hispanics in the U.S. weekly, more than any other […]

Prisa Brand Solutions and Google introduce a solution that uses Prisa’s 1st Party Data to reach Hispanic audiences in the US

Press Release:  On January 21st, José Antonio Ortega, CEO of Prisa Brand Solutions, introduced the company’s most recent solution for the US advertisers that need to connect more effectively with Hispanic audiences in partnership with Google The SEE (“Safety Engineer Environment”) Project stems from the need to ensure a safe digital content environment for brands […]

Major League Soccer (MLS) And Hispanic Soccer Fans In The US

The full 2020 schedule for Major League Soccer is here. Matches for the league’s 25th season will begin on Feb. 29 and run all the way through Decision Day presented by AT&T on Oct. New infographic: Beyond MLS – Major League Soccer and the Power of Latino Sports Fans. Explore advertising opportunities with as.com, one of the top-ranked […]

Don’t miss the Opportunity to Invest in Latino Voter Engagement

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up […]