6 Facts about U.S. Latinos for National Hispanic Heritage Month
Hispanic Heritage Month (from September 15th to October 15th) celebrates the important presence of Hispanics in the United States. During this important date, PRISA Brand Solutions offers media digital solutions in its owned and operated websites to help the brands and advertisers connect and engage with U.S. Hispanic Audiences. Take a look at these 6 facts […]
According to Nielsen: Podcasts are expanding the audio landscape
Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to U.S. Census estimates. Radio reaches 96% of Hispanics in the U.S. weekly, more than any other […]
During the “New Normal” Sports Audiences Quickly Become Gamers
Gaming, along with digital streaming, premium news, grocery e-commerce and online self-education, has been one of the areas that have seen an uptick in consumption over the past two months. Why? Because contrary to what parents around the world might think, games are not “a waste of time.” According to AdExchanger’s article, gamers include everyone […]
New Infographic: The New Mainstream is Multicultural
According to The Center for Multicultural Science, the non-Latino White population made up about 60% of the U.S. population. Conversely, by 2060, the multicultural segments are projected to make up the majority (56%) of the United States population. This infographic used some insights from The Center for Multicultural Science latest report which it’s premised is: […]
PRISA Brand Solutions: One-Stop Solution for U.S. Hispanic Market
Get to know more about PRISA Brand Solutions and our capabilities to connect and engage with U.S. Hispanic Audiences. We are a one-stop solution for your digital efforts, designed to convert customers into consumers. PRISA owns and operates more than 50 sites and radio stations to connect with U.S. Hispanic Audiences. Don’t forget that in-culture content […]
Infographic: Soccer (fútbol) consumption in Hispanics Americans
Soccer (fútbol) has long been a favorite sport among Hispanic fans. According to Nielsen: Sports viewership typically varies by race and ethnicity, and for soccer, U.S. Hispanic viewers accounted for the vast majority of viewership in 2018. In fact, Hispanics accounted for an overwhelming 68% of soccer’s viewership during the year, compared to about 12% […]
Is Spanish important for your multicultural marketing plan?
According to the U.S. Census data, the number of Spanish speakers in the country has been continuously growing since 1980, from an estimated 10 million to 15 million in 1990, 25 million in 2000, and 37 million in 2018, and it is estimated to reach up to 41 Million in the next 3 years. Simmons […]
Hispanic Moms Insights for 2021 Mother’s Day
Brands have a huge opportunity with Hispanic moms through online content. Hispanic women over-index against non-Hispanic White women by consumption in content about lifestyle, entertainment, and news that are relevant to their heritage and culture According to Nielsen, the explosive growth and influence of the relatively young U.S. Hispanic population has propelled Hispanic women to […]
Prisa Brand Solutions: The Spanish-speaking publisher with the highest growth in the US
Press release: Prisa is the leading digital company in reaching Hispanic audiences in the US with its 50+ sites and its audience-expansion technology Prisa is the Spanish-speaking digital media partner with the highest growth of unique users from January to November (279%) Prisa’s sites grew three times more than Univision and seven times more […]
2021 Super Bowl And Prisa Brand Solutions
We are weeks away from Super Bowl LIV, and the advertising campaigns should be ready to engage and connect with U.S. Hispanic audiences. It is a great opportunity to engage with the fastest-growing consumer base during one of the most important sports events of the year! Our team is ready for it. We have exclusive […]
