Gaming and live streaming rise globally amid COVID-19 crisis

According to The Hollywood Reporter, US telecom firm Verizon found that online gaming has increased by 75% during peak hours in North America, while streaming is up 12%; overall web traffic is up nearly 20% but social media usage has remained flat. “As we see more and more individuals work from home and students engage in […]

The importance of radio for the Hispanic Audience amid Covid-19

Havas Media Group Spain reports that radio has resurfaced in Spain as the most reliable and trustworthy information channel amid the crisis caused by the coronavirus outbreak. The media network, part of the Havas Group, has worked with Canal Sondeo to study the impact and consequences of COVID-19 on consumption habits and the media. These […]

Publishers and its Valuable First-Party Data

Nowadays, the quality of the data used to connect with audiences is more important than ever. It is essential to send an adequate and correct message, especially when you need to connect with such a specific audience as the Hispanic one. Learn more about the power of publishers’ data in our latest infographic!  

Don’t miss the Opportunity to Invest in Latino Voter Engagement

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up […]

Major League Soccer (MLS) And Hispanic Soccer Fans In The US

The full 2020 schedule for Major League Soccer is here. Matches for the league’s 25th season will begin on Feb. 29 and run all the way through Decision Day presented by AT&T on Oct. New infographic: Beyond MLS – Major League Soccer and the Power of Latino Sports Fans. Explore advertising opportunities with as.com, one of the top-ranked […]

Exclusive Digital Solutions: Super Bowl 2020 and Prisa Brand Solutions

Jennifer Lopez and Shakira will headline the 2020 Super Bowl halftime show, Pepsi confirmed on Thursday, September 26. “Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl,” Lopez said in a statement provided by Pepsi, who sponsors the show every year. “And now it’s […]

How Hispanics Embrace U.S. Holidays?

Check out our latest calendar with the most relevant dates during the Winter Holidays for the U.S. Hispanic Audience. Don’t forget that educating the audience on your product and service prior to them making the list in their head is key to winning the Hispanic holiday shopper at checkout. Contact us to connect and engage […]