Havas Media Group Spain reports that radio has resurfaced in Spain as the most reliable and trustworthy information channel amid the crisis caused by the coronavirus outbreak. The media network, part of the Havas Group, has worked with Canal Sondeo to study the impact and consequences of COVID-19 on consumption habits and the media. These […]
Nowadays, the quality of the data used to connect with audiences is more important than ever. It is essential to send an adequate and correct message, especially when you need to connect with such a specific audience as the Hispanic one. Learn more about the power of publishers’ data in our latest infographic!
The full 2020 schedule for Major League Soccer is here. Matches for the league’s 25th season will begin on Feb. 29 and run all the way through Decision Day presented by AT&T on Oct. New infographic: Beyond MLS – Major League Soccer and the Power of Latino Sports Fans. Explore advertising opportunities with as.com, one of the top-ranked […]
Learn about why mobile is the key to connect with the U.S. Hispanic Audience in our latest infographic. #PrisaBrandSolutions: We Know our Audience!
According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up […]
According to Team USA, Hispanic athletes had a major impact for team USA in Rio. The U.S. Census Bureau estimates that 56.6 million Americans — or 17.6 percent of the nation’s population — were of Hispanic descent as of July 2015, and that number is growing. Since 1989, the United States has celebrated National Hispanic […]
Hispanic sports fans demonstrate greater recall of brands associated with high profile sports events
According to a study by Turnkey Intelligence and Telemundo Deportes, the Super Bowl is the most highly regarded sporting event among the U.S. Hispanic population. Traditional American sports, football, baseball, round out the four most popular sports among Hispanics. Soccer is easily the favorite sport of Hispanics-more than six times the ratio of Non-Hispanics. Brands […]
Jennifer Lopez and Shakira will headline the 2020 Super Bowl halftime show, Pepsi confirmed on Thursday, September 26. “Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl,” Lopez said in a statement provided by Pepsi, who sponsors the show every year. “And now it’s […]
Check out our latest calendar with the most relevant dates during the Winter Holidays for the U.S. Hispanic Audience. Don’t forget that educating the audience on your product and service prior to them making the list in their head is key to winning the Hispanic holiday shopper at checkout. Contact us to connect and engage […]
According to Nielsen, the ability to maximize the return of advertising investment through the use of more media channels without increasing budget is critical in maximizing strategies to best serve the U.S. Hispanic Consumers. Take a look at some tips for more efficient planning for agencies and advertisers to connect with the Hispanic audience: