Prisa Brand Solutions Americas has donated $250K in advertising inventory to support advertiser’s social responsibility initiatives during Covid-19

Press Release The company announced that the donation is intended to support clients’ social responsibility initiatives seeking to aid health workers and the Latino community during the crisis. Miami, June 8th, 2020. Since the start of the Covid-19 outbreak, Prisa Brand Solutions and its own sites in the US and Latin America have been dedicated […]

During the “New Normal” Sports Audiences Quickly Become Gamers

Gaming, along with digital streaming, premium news, grocery e-commerce and online self-education, has been one of the areas that have seen an uptick in consumption over the past two months. Why? Because contrary to what parents around the world might think, games are not “a waste of time.” According to AdExchanger’s article, gamers include everyone […]

Gaming and live streaming rise globally amid COVID-19 crisis

According to The Hollywood Reporter, US telecom firm Verizon found that online gaming has increased by 75% during peak hours in North America, while streaming is up 12%; overall web traffic is up nearly 20% but social media usage has remained flat. “As we see more and more individuals work from home and students engage in […]

A message of responsibility and hope

Faced with the greatest challenge that our society has ever experienced, Prisa Brand Solutions and its own and informative sites in the United States and Latin America, will continue working to keep the Hispanic community informed. More than 400 journalists keep working tirelessly to provide accurate and verified information about Covid-19 to the Hispanic community. […]

The importance of radio for the Hispanic Audience amid Covid-19

Havas Media Group Spain reports that radio has resurfaced in Spain as the most reliable and trustworthy information channel amid the crisis caused by the coronavirus outbreak. The media network, part of the Havas Group, has worked with Canal Sondeo to study the impact and consequences of COVID-19 on consumption habits and the media. These […]

Covid-19: Hispanic audiences need reliable information in Spanish

Prisa Brand Solutions is aware of the commitment required to communicate trustworthy and reliable information. Today, more than ever, we want to contribute with our help so Hispanic audiences are properly informed. We work with more than 300 journalists who are located where the news is generated to cover these challenging times. We walk away […]

Publishers and its Valuable First-Party Data

Nowadays, the quality of the data used to connect with audiences is more important than ever. It is essential to send an adequate and correct message, especially when you need to connect with such a specific audience as the Hispanic one. Learn more about the power of publishers’ data in our latest infographic!  

Don’t miss the Opportunity to Invest in Latino Voter Engagement

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up […]

Almost 1.5 million people watched the #USWNT in the Pre-Olympic Game

The US women’s national soccer team qualified for Tokyo 2020, and almost 1.5 million watched as Vlatko Andoski’s crew pulled it off. Almost 1.5 million people watched as the US women’s national soccer team made their latest achievement –their ticket to Tokyo 2020 for the Summer Olympics, which came after defeating Mexico in semifinals with […]