AS.com breaks its own record as the world’s leader in sports for Spanish speaking audiences
PRISA’s sports media reaches 133M monthly unique users AS.com has broken a new audience record in July: 133M unique users, according to internal data provided by Adobe Analytics, which represents an annual growth of 55%. This is a new milestone for PRISA Media’s sports sites as the world’s sports news leader in Spanish. AS.com hit […]
During the “New Normal” Sports Audiences Quickly Become Gamers
Gaming, along with digital streaming, premium news, grocery e-commerce and online self-education, has been one of the areas that have seen an uptick in consumption over the past two months. Why? Because contrary to what parents around the world might think, games are not “a waste of time.” According to AdExchanger’s article, gamers include everyone […]
2021 Super Bowl And Prisa Brand Solutions
We are weeks away from Super Bowl LIV, and the advertising campaigns should be ready to engage and connect with U.S. Hispanic audiences. It is a great opportunity to engage with the fastest-growing consumer base during one of the most important sports events of the year! Our team is ready for it. We have exclusive […]
AS reached a new historic milestone in the U.S.
Throughout 2020, AS has experienced formidable audience growth in the US with a 26.8M users (846%) increase from January to June, climbing from 39th to second. During the months hit by the pandemic, AS users have increased in 511% (13.4M users), while the last 12 months (June 19 to June 20) have seen a 1,360% […]
For the Seventh Month In A Row, AS has ranked #1 for Sports sites in the US Hispanic market
AS USA reached a new historic milestone last June when it ranked second in ComScore’s Ranking, with 26.8M unique users just behind ESPN (50M). In May, AS surpassed CBS Sports (3rd with 26M), and takes the lead over big US media outlets such as NBC Sports (21M), Bleacher Report (20.2M) and 247 Sports (17.6M). Throughout […]
Multicultural Marketing: Respect, Diversity and Responsibility
Published on HispanicAd During these times of uncertainty, endless changes and news being generated and affecting us by the second, I am happy to read articles and publications where big brands announce new plans and optimization measures aimed at their advertising and digital marketing budgets. It is fascinating to see how the industry begins to […]
Major League Soccer (MLS) And Hispanic Soccer Fans In The US
The full 2020 schedule for Major League Soccer is here. Matches for the league’s 25th season will begin on Feb. 29 and run all the way through Decision Day presented by AT&T on Oct. New infographic: Beyond MLS – Major League Soccer and the Power of Latino Sports Fans. Explore advertising opportunities with as.com, one of the top-ranked […]
Olympic Games 2020 and Hispanics: Some reasons why this event is important for your brand!
According to Team USA, Hispanic athletes had a major impact for team USA in Rio. The U.S. Census Bureau estimates that 56.6 million Americans — or 17.6 percent of the nation’s population — were of Hispanic descent as of July 2015, and that number is growing. Since 1989, the United States has celebrated National Hispanic […]
Hispanic sports fans demonstrate greater recall of brands associated with high profile sports events
According to a study by Turnkey Intelligence and Telemundo Deportes, the Super Bowl is the most highly regarded sporting event among the U.S. Hispanic population. Traditional American sports, football, baseball, round out the four most popular sports among Hispanics. Soccer is easily the favorite sport of Hispanics-more than six times the ratio of Non-Hispanics. Brands […]
Exclusive Digital Solutions: Super Bowl 2020 and Prisa Brand Solutions
Jennifer Lopez and Shakira will headline the 2020 Super Bowl halftime show, Pepsi confirmed on Thursday, September 26. “Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl,” Lopez said in a statement provided by Pepsi, who sponsors the show every year. “And now it’s […]
