Prisa Brand Solutions is aware of the commitment required to communicate trustworthy and reliable information. Today, more than ever, we want to contribute with our help so Hispanic audiences are properly informed. We work with more than 300 journalists who are located where the news is generated to cover these challenging times. We walk away […]
Nowadays, the quality of the data used to connect with audiences is more important than ever. It is essential to send an adequate and correct message, especially when you need to connect with such a specific audience as the Hispanic one. Learn more about the power of publishers’ data in our latest infographic!
The US women’s national soccer team qualified for Tokyo 2020, and almost 1.5 million watched as Vlatko Andoski’s crew pulled it off. Almost 1.5 million people watched as the US women’s national soccer team made their latest achievement –their ticket to Tokyo 2020 for the Summer Olympics, which came after defeating Mexico in semifinals with […]
Any date is perfect to celebrate love and friendship. Valentine’s Day is now a global celebration with ever more enthusiasts in different countries. Fun fact: in Colombia, Shakira and Sofía Vergara’s birthplace, this celebration is more important and salient in September, and it is called Día del Amor y la Amistad in Spanish, and literally […]
The full 2020 schedule for Major League Soccer is here. Matches for the league’s 25th season will begin on Feb. 29 and run all the way through Decision Day presented by AT&T on Oct. New infographic: Beyond MLS – Major League Soccer and the Power of Latino Sports Fans. Explore advertising opportunities with as.com, one of the top-ranked […]
Learn about why mobile is the key to connect with the U.S. Hispanic Audience in our latest infographic. #PrisaBrandSolutions: We Know our Audience!
According to Team USA, Hispanic athletes had a major impact for team USA in Rio. The U.S. Census Bureau estimates that 56.6 million Americans — or 17.6 percent of the nation’s population — were of Hispanic descent as of July 2015, and that number is growing. Since 1989, the United States has celebrated National Hispanic […]
Hispanic sports fans demonstrate greater recall of brands associated with high profile sports events
According to a study by Turnkey Intelligence and Telemundo Deportes, the Super Bowl is the most highly regarded sporting event among the U.S. Hispanic population. Traditional American sports, football, baseball, round out the four most popular sports among Hispanics. Soccer is easily the favorite sport of Hispanics-more than six times the ratio of Non-Hispanics. Brands […]
Published by Adweek By Ana López There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing […]
Jennifer Lopez and Shakira will headline the 2020 Super Bowl halftime show, Pepsi confirmed on Thursday, September 26. “Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl,” Lopez said in a statement provided by Pepsi, who sponsors the show every year. “And now it’s […]