During the “New Normal” Sports Audiences Quickly Become Gamers

Gaming, along with digital streaming, premium news, grocery e-commerce and online self-education, has been one of the areas that have seen an uptick in consumption over the past two months. Why? Because contrary to what parents around the world might think, games are not “a waste of time.” According to AdExchanger’s article, gamers include everyone […]

PRISA Brand Solutions: One-Stop Solution for U.S. Hispanic Market

Get to know more about PRISA Brand Solutions and our capabilities to connect and engage with U.S. Hispanic Audiences. We are a one-stop solution for your digital efforts, designed to convert customers into consumers. PRISA owns and operates more than 50 sites and radio stations to connect with U.S. Hispanic Audiences. Don’t forget that in-culture content […]

Is Spanish important for your multicultural marketing plan?

According to the U.S. Census data, the number of Spanish speakers in the country has been continuously growing since 1980, from an estimated 10 million to 15 million in 1990, 25 million in 2000, and 37 million in 2018, and it is estimated to reach up to 41 Million in the next 3 years. Simmons […]

Tips for Planning Hispanic Media Campaigns

According to Nielsen, the ability to maximize the return of advertising investment through the use of more media channels without increasing budget is critical in maximizing strategies to best serve the U.S. Hispanic Consumers. Take a look at some tips for more efficient planning for agencies and advertisers to connect with the Hispanic audience:

Hispanic Moms Insights for 2021 Mother’s Day

Brands have a huge opportunity with Hispanic moms through online content. Hispanic women over-index against non-Hispanic White women by consumption in content about lifestyle, entertainment, and news that are relevant to their heritage and culture According to Nielsen, the explosive growth and influence of the relatively young U.S. Hispanic population has propelled Hispanic women to […]

Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

Published by Adweek  There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing logic works […]

How will shopping behavior be affected during this holiday season 2020?

According to our VP of Sales in the United States, Robert Ruvalcaba, “brands and retailers have been faced with many challenges this year. As they pivot their business model to curbside and in-store pickup, digital sales will dramatically increase to surpass the previous year“. Are you prepared for an early Holiday season? Connect your brand […]

AS reached a new historic milestone in the U.S.

Throughout 2020, AS has experienced formidable audience growth in the US with a 26.8M users (846%) increase from January to June, climbing from 39th to second. During the months hit by the pandemic, AS users have increased in 511% (13.4M users), while the last 12 months (June 19 to June 20) have seen a 1,360% […]