Almost 1.5 million people watched the #USWNT in the Pre-Olympic Game

The US women’s national soccer team qualified for Tokyo 2020, and almost 1.5 million watched as Vlatko Andoski’s crew pulled it off. Almost 1.5 million people watched as the US women’s national soccer team made their latest achievement –their ticket to Tokyo 2020 for the Summer Olympics, which came after defeating Mexico in semifinals with […]

Hispanics and Valentine’s Day: ready to celebrate!

Any date is perfect to celebrate love and friendship. Valentine’s Day is now a global celebration with ever more enthusiasts in different countries. Fun fact: in Colombia, Shakira and Sofía Vergara’s birthplace, this celebration is more important and salient in September, and it is called Día del Amor y la Amistad in Spanish, and literally […]

Major League Soccer (MLS) And Hispanic Soccer Fans In The US

The full 2020 schedule for Major League Soccer is here. Matches for the league’s 25th season will begin on Feb. 29 and run all the way through Decision Day presented by AT&T on Oct. New infographic: Beyond MLS – Major League Soccer and the Power of Latino Sports Fans. Explore advertising opportunities with as.com, one of the top-ranked […]

Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

Published by Adweek  By Ana López There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing […]

Exclusive Digital Solutions: Super Bowl 2020 and Prisa Brand Solutions

Jennifer Lopez and Shakira will headline the 2020 Super Bowl halftime show, Pepsi confirmed on Thursday, September 26. “Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl,” Lopez said in a statement provided by Pepsi, who sponsors the show every year. “And now it’s […]

Prisa Brand Solutions USA to support World Central Kitchen’s labor

On World Food Day, the Spanish group becomes one of the main partners to spread the foundation’s message and its social projects.   Prisa Brand Solutions has announced that it will donate money and digital advertising services to World Central Kitchen, the organization founded and led by famous chef and philanthropist José Andrés. In addition […]

Prisa Brand Solutions USA apoya la labor de World Central Kitchen

En el Día Mundial de la Comida, el grupo español será uno de sus principales aliados para dar a conocer el mensaje de la fundación y sus proyectos sociales.   Prisa Brand Solutions anunció una donación económica y de servicios de publicidad digital a la organización World Central Kitchen, fundada y liderada por el famoso […]