AS.com breaks its own record as the world’s leader in sports for Spanish speaking audiences
PRISA’s sports media reaches 133M monthly unique users AS.com has broken a new audience record in July: 133M unique users, according to internal data provided by Adobe Analytics, which represents an annual growth of 55%. This is a new milestone for PRISA Media’s sports sites as the world’s sports news leader in Spanish. AS.com hit […]
6 Facts about U.S. Latinos for National Hispanic Heritage Month
Hispanic Heritage Month (from September 15th to October 15th) celebrates the important presence of Hispanics in the United States. During this important date, PRISA Brand Solutions offers media digital solutions in its owned and operated websites to help the brands and advertisers connect and engage with U.S. Hispanic Audiences. Take a look at these 6 facts […]
During the “New Normal” Sports Audiences Quickly Become Gamers
Gaming, along with digital streaming, premium news, grocery e-commerce and online self-education, has been one of the areas that have seen an uptick in consumption over the past two months. Why? Because contrary to what parents around the world might think, games are not “a waste of time.” According to AdExchanger’s article, gamers include everyone […]
PRISA Brand Solutions: One-Stop Solution for U.S. Hispanic Market
Get to know more about PRISA Brand Solutions and our capabilities to connect and engage with U.S. Hispanic Audiences. We are a one-stop solution for your digital efforts, designed to convert customers into consumers. PRISA owns and operates more than 50 sites and radio stations to connect with U.S. Hispanic Audiences. Don’t forget that in-culture content […]
Is Spanish important for your multicultural marketing plan?
According to the U.S. Census data, the number of Spanish speakers in the country has been continuously growing since 1980, from an estimated 10 million to 15 million in 1990, 25 million in 2000, and 37 million in 2018, and it is estimated to reach up to 41 Million in the next 3 years. Simmons […]
Tips for Planning Hispanic Media Campaigns
According to Nielsen, the ability to maximize the return of advertising investment through the use of more media channels without increasing budget is critical in maximizing strategies to best serve the U.S. Hispanic Consumers. Take a look at some tips for more efficient planning for agencies and advertisers to connect with the Hispanic audience:
Hispanic Moms Insights for 2021 Mother’s Day
Brands have a huge opportunity with Hispanic moms through online content. Hispanic women over-index against non-Hispanic White women by consumption in content about lifestyle, entertainment, and news that are relevant to their heritage and culture According to Nielsen, the explosive growth and influence of the relatively young U.S. Hispanic population has propelled Hispanic women to […]
Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content
Published by Adweek There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing logic works […]
Special Live Virtual Roundtable hosted by EL PAIS: The Empowerment of Latina Women
In recent years, the US has witnessed an unprecedented wave of women in public office with Latina candidates at the forefront. They have taken a prominent role in voicing the challenges facing the country. On November 3, a historic record will be established with at least 75 Latinas running for the House and the Senate. […]
How will shopping behavior be affected during this holiday season 2020?
According to our VP of Sales in the United States, Robert Ruvalcaba, “brands and retailers have been faced with many challenges this year. As they pivot their business model to curbside and in-store pickup, digital sales will dramatically increase to surpass the previous year“. Are you prepared for an early Holiday season? Connect your brand […]
