According to Nielsen, consumers are streaming even more content. The “Rona”—as the novel coronavirus (COVID-19) has been deemed by Black Twitter—has forced many of us indoors for extended periods of time. And that means more time with our TVs and connected devices, particularly with streaming services.
Even before many stay at home measures were put in place across the U.S. earlier this month to slow the spread of COVID-19, Americans were spending nearly 19% of their TV time at home on streaming, whether with ad-supported models or paid subscription services. And those numbers could continue to increase as we are living a new normal given continued COVID-19 containment measures in the U.S.
Streaming consumption has also been growing in Hispanic segments.
Daily internet-connected device usage among Asian American consumers increased from 2018 to 2019 by eight minutes per day; Hispanics by seven minutes; and African Americans by 15 minutes. Content creators and advertisers should take note of these evolving habits and tailor their offerings to reflect the shifts in usage.
It is important to note that, for reaching the masses, traditional linear TV and radio still present great opportunities. Radio reach has remained steady year-over-year and is the highest across all platforms at 92%, including 96% among Hispanic adults.
The Media Consumption Habits of Hispanics in the U.S.
Check our latest infographic with the most important highlights of the Media Consumption Habits of Hispanics in the U.S. We concluded that SEO, Branded Content, and Radio are important channels to engage with U.S. Hispanic Audiences. For us, organic impact and relevance are a must.