Throughout 2020, AS has experienced formidable audience growth in the US with a 26.8M users (846%) increase from January to June, climbing from 39th to second. During the months hit by the pandemic, AS users have increased in 511% (13.4M users), while the last 12 months (June 19 to June 20) have seen a 1,360% surge. In this same period, the other top-10 media outlets saw their audiences decrease.
Thus, in June AS reaches an audience share of 14% in the world’s most competitive market. Plus, it cements itself as the first Spanish-speaking sports media outlet in the US, ahead of Marca, with 1.6M users. Behind AS, the remaining seven positions in the Spanish sports media ranking are taken by 90 Minutos (1.4M), Bolavip (1.1M), Depor (797,000), TUDN (553,000) and Mediotiempo (466,000).
In the first half of the year, AS registered a growth of 83%, improving its audience figures with respect to its main competitor, Marca, by 3.4M users. Back in January, world rankings showed AS behind Marca by 1.5M users. AS’s good market behavior in 2020 stands out with a 92% growth in spite of the pandemic that brought sports events to a standstill all across the globe and which have slowly begun to go back to normal.
Don’t miss the opportunity to connect and engage with U.S. Hispanic Audiences and explore advertising opportunities with #PrisaBrandSolutions and AS.com.
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