PRISA’s sports media reaches 133M monthly unique users
AS.com has broken a new audience record in July: 133M unique users, according to internal data provided by Adobe Analytics, which represents an annual growth of 55%. This is a new milestone for PRISA Media’s sports sites as the world’s sports news leader in Spanish. AS.com hit the 100M unique users mark for the first time in April 2020 and has since beaten that number for twelve months and nine times in a row since November that year.
Audience growth in July is explained by the return of major sports events: the UEFA European Championship won by Italy, Messi’s comeback in CONMEBOL’s Copa América, the Tokyo Olympics, Pogacar’s winning his second Tour de France, Djokovic feat at Wimbledon by matching Nadal and Federer’s 20 Grand Slam titles or the NBA ring for Antetokounmpo and the Bucks, among many other sports events followed by readers around the world on AS.
Sports fans around the world followed AS’s ten international editions –in Spanish, English and Arabic– which provided live and detailed coverage of all competitions through innovative commentary formats.
An unmatched leader in the US and Latin America
In Spain, PRISA’s sports platform sustains remarkable audience growth. In July, the site hit its best all-time mark with a year-on-year growth of 39% in unique users. This confirms Comscore’s recent ranking of AS.com as the second website with the highest average of daily smartphone visits behind Google.
In June, fueled by remarkable audience performance of the US editions (in both English and Spanish), AS.com reached 14M unique users in the market, taking the site to the 10th position in Comscore’s sports media ranking (domains only). According to Comscore, AS is the leading sports-oriented Spanish-speaking outlet with 8.3M more users than Marca.
AS is also the regional leader in Latin America (not including Brazil) with 6.14M unique users in Colombia, 6.35M in Chile, and 1.62M in Peru (PC only). The site ranks second in Argentina with 8.29M and third in Mexico with 9.14M. The LatAm edition also hit a historic mark in June according to Comscore’s data.
