Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week.
Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to U.S. Census estimates. Radio reaches 96% of Hispanics in the U.S. weekly, more than any other demographic group, per Nielsen.
Nielsen mentioned in its latest report that audio, in all its various forms, is increasingly winning the attention of American consumers. Podcasting, streaming and smart speakers are all shining new light on what’s being called “the other channel into the consumer’s mind.”
Our infographic shows some insights from Nielsen Reports about the importance of podcasts and digital audio to connect with the Hispanic Audience.
Our multicultural marketing teams work to ensure your brand is reaching this key population in the most effective way possible. Contact us now: firstname.lastname@example.org