Faced with the greatest challenge that our society has ever experienced, Prisa Brand Solutions and its own and informative sites in the United States and Latin America, will continue working to keep the Hispanic community informed.
More than 400 journalists keep working tirelessly to provide accurate and verified information about Covid-19 to the Hispanic community. We are the most reliable source for them to know what is happening in their native countries where most of them still have relatives. From our newsrooms in Madrid, Mexico City, Bogota, Buenos Aires, Santiago de Chile, together with our teams in Washington, New York, and Los Angeles, as well as the rest of our international correspondents, we continue to keep communities informed.
That is why we want to make several solidarity actions available through our own information platforms, such as ELPAIS.com, which has been one of the main sources of news in Spanish for Hispanics in the world, and whose website unique users has tripled in the last month.
Our information platforms will be available to our advertisers and brands in the United States and Latin America in the following cases:
- When an advertiser or brand needs to communicate responsible, useful and helpful (non-commercial) information to the Hispanic community during the crisis.
- When there is a need to translate information, content or messages in Spanish aimed at the Hispanic community.
- When insights or data about Hispanic audience behavior are needed, we’ll help and send information by using our 1st Party Data, Data, and Research Team.
Today more than ever, we have to be united to overcome these difficult times. Today more than ever, you are not alone, we are not alone.
This crisis is not going to stop us. We remain committed to the right to be informed in Spanish. We remain committed to our audiences, clients, and partners.
Because #JUNTOS we will make it.
